I am an experienced writer, editor, workshop facilitator and presenter. I have two decades specialising in global marketing, media and creativity, working at Campaign, Contagious, M&M Global and WARC. I also worked for Cannes Lions for four years. There, as Head of Intelligence Content, I learned what makes winning awards entries stand out from the crowd.
I understand how content works and can craft thought leadership pieces and awards papers that will get you noticed. My workshops also empower teams to produce fantastic content themselves. I have interviewed c-suite executives at the Cannes Lions Festival and other events, and have also been involved with creating podcasts, as well as scripting and presenting videos.
I also offer coaching and have completed the AC- and ICF-accredited Certificate in Coaching with The Coach House. If you would like to find out more about a chemistry call, please email me.
Looking forward to working with you.
What do you need help with?
COACHING
I offer an inclusive, welcoming space where you can work out where you want to go next. I have coached a range of people, from senior managers in the corporate sector, the NHS and the third sector, to creative directors in the ad industry.
writing
Working on an awards entry? Or need help with any other writing proejcts? I have worked with c-suite executives on books, articles and opinion pieces and can tackle any brief, from white papers to memoirs.
editing
Looking to lift the quality of a report? Or have you used AI and now need a human touch for the final stages? Working on a presentation script and want to cut it down? I can help.
events
I’m an experienced moderator and interviewer and have been on stage at Cannes Lions and other industry events. I can also facilitate workshops and am a concise presenter.
testimonials
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I highly recommend Lucy for her unparalleled media and advertising awards knowledge and engaging presentation style. Lucy delivered a highly impactful awards workshop at our MENA headquarters. Her expertise provided our team with actionable strategies to enhance our teams' award submissions. The session covered the significance of awards, effective writing techniques, and how to craft a compelling story. Lucy's valuable expertise and insights offered a structured approach to award submission management and a deep understanding of judges' criteria.
Felicity Stokes, Head of Marketing and Communications at WPP Media, MENA
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Lucy is an excellent writer, editor and moderator. We have collaborated on a range of thought leadership content during her time at WARC and Lions. Working with Lucy is always enriching. Her perspective is always well informed, thoroughly researched, and illuminating. I love how Lucy is always committed to expanding a conversation not just with diversity of input but also bringing a forward looking point of view that is uniquely her own.
Harjot Singh, Global Chief Strategy Officer, McCann & McCann Worldgroup
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Lucy is a first class marketing writer, journalist, researcher and collaborator. We were co-authors of "Profitable Marketing Communications," which became at the time a terrific commentary on one of the hottest topics in marketing. She editorialised, translated, sourced and crafted a superb account on Marketing Return on Investment. Lucy was a consummate professional. She worked tirelessly to understand, articulate and surface the big ideas. She brought colour and perspectives that made our book not just informative, but inviting. Writing a book is a real test of substance and discipline. Lucy has both in spades, but also proved a delight to partner with.
Antony Young, Former CEO, ZenithOptimedia
drop me a line
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